Chanel Sets Up in Biarritz for the 2026–2027 Cruise Show
Chanel Sets Up in Biarritz for the 2026–2027 Cruise Show
An exceptional event for fashion lovers: the House of Chanel will unveil its 2026–2027 Cruise collection on the Basque coast on April 28, 2026. After Marseille and Lake Como, it is now the authentic charm of Biarritz that has captivated the iconic fashion house, which aims to showcase French elegance in one of the most emblematic locations on the West Coast.
A Return to Chanel’s Roots
The choice of Biarritz is no coincidence. It was in this seaside town that Gabrielle Chanel opened her very first workshop-boutique in 1915, just steps away from the Grande Plage. By returning to this coastline, the House pays tribute to its heritage and to the spirit of freedom that has always guided its creations. The natural setting and unique light of the Basque coast provide the perfect backdrop for the refined world of Chanel.
Biarritz and haute couture have long shared a history closely tied to aristocracy and refinement. From the late 19th century onward, the seaside town became a gathering place for royal families and the European elite, who came in search of glamour, beaches, and sophisticated leisure. This atmosphere of luxury and prestige endures today. April 28, 2026, is therefore a date to remember: for one day, Biarritz becomes the capital of haute couture, offering a spectacle worthy of the Chanel legend.
A Unique Luxury Experience
The show promises to blend tradition and modernity, with staging designed to enhance both the creations and Biarritz’s exceptional setting. Fashion and lifestyle enthusiasts will have the opportunity to discover the collection in a privileged environment, at the crossroads of luxury and authenticity. This will be the very first Cruise collection imagined by designer Matthieu Blazy, appointed Artistic Director of Chanel in April 2025.
“Biarritz plays a fundamental role in Chanel’s history,” said Bruno Pavlovsky, President of Chanel’s Fashion activities, in a statement. “We are delighted that Matthieu Blazy has chosen this destination, so dear to the House, to present his first interpretation of the Cruise collection,” he added.
An imperial seaside resort par excellence, Biarritz retains a strong image of elegance and distinction. It owes much of its aura to Empress Eugénie, wife of Napoleon III, who in the 19th century chose this coastal town as a prestigious summer retreat. Its history is intertwined with major European figures, and its appeal has never waned. The announcement of the Chanel show strengthens its global visibility and confirms Biarritz’s ability to host prestigious events.